Why bakers love SpongeBob SquarePants
The sign on the door says ‘Closed’. But inside, there is a quiet murmur, a rustle of paper.
Sheltered from the cold dark night air, three women converge around a table in the shop’s small display room. The smell of icing sugar, chocolate and sulfur is thick in the air.
On the floor are several large cake catalogues, abandoned there for more important business tonight.
Stella flicks through the pages of Variety. “Oh shit,” she whispers.
“It doesn’t matter. 3-D I think. The point is: we’ll make it through the birthday season.”
“Let’s hope Madagascar bombs,” Stella adds. “My kids are banned from anything with skinny limbs.”
The three women sigh together.
“Remember the good old days?” says Di. “Remember SpongeBob?”
Thuy and Stella smile and nod.
“We were champions. We’ll never see profit margins like that again.”
“Unless there’s a sequel,” Di replies, then laughs.
“Okay, here’s the plan,” says Thuy. “We ride Nemo as long as possible. Twist the kiddies’ arms until they cave. Tell the mums Madagascar characters are high on sugar. And we push the supers.”
Di checks her phone. “Just got a text. My inside friend. She says that Patterson’s is refusing to do any more DreamWorks.”
The three women laugh. Thuy starts opening a bottle of champagne. “Here’s to a healthy box office girls.”
Author's note: I have no financial or other affiliation with any film production company. But if one such company, for example DreamWorks, wanted to have an affiliation with me, I can be contacted here.
Subscribe for free here